Purpose Prep is a strategic branding and design agency that helps individuals and businesses succeed by setting growth goals, developing solutions through branding and design, and fostering personal and business development.

Our client's success is our success, and we are dedicated to helping them achieve their goals, meaning, and purpose through our expertise and dedication to excellence.

Goals + Purpose

Goals are about what we do, while meaning and purpose are about who we are. It's easy to get caught up in the pursuit of achieving our goals and forget why we set them in the first place.

By incorporating our client's goals and meaning/purpose into our approach, we can ensure that our strategies not only lead to tangible outcomes but also have a deeper, lasting significance that contributes to making the world a better place.

“Set yourself earnestly to discover what you are made to do, and then give yourself passionately to the doing of it.”

  • - Dr. Martin Luther King, Jr.


“Your personal brand should follow you everywhere you go. It needs to be an authentic manifestation of who you are and amplify what you believe.”

- Tim Salau

Founder of Mentors & Mentees



"Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of the commonplace, the slaves of the ordinary."

- Cecil Beaton

about the founder

Brittney Rae Reese is a world traveler and a creative visionary with over 13 years of experience in brand development, design, and marketing communications. She has dedicated her life to helping others live beyond their limiting beliefs and bring their vision for self and service to life.

As the co-founder and head fitness coach of FIT & NU, a habit-based health club for women of color, Brittney Rae deeply understands what motivates individuals to make positive changes in their behaviors and how to create a plan that aligns with those motivations. This expertise in habit formation and behavior change has equipped her to apply this knowledge to brand strategy.

At Purpose Prep, she and her team of creatives and strategists take a holistic approach to creating powerful and effective branding that aligns with their client's values, mission, and purpose. This approach eliminates having to "manufacture meaning," so all parts that make up the whole are authentic.


purpose prep's

3 core



We focus on helping our clients achieve sustainable, long-term growth. We do this by setting clear goals and developing strategies tailored to each business & the person behind the brand.


We take a holistic approach to brand and design, looking at the big picture and identifying creative solutions that address our client's needs & purpose.


We are committed to delivering the highest quality work and going above and beyond for our clients. We take pride in our attention to detail and our ability to execute complex projects with precision.

Client testimonials

"When I started going to these [strategy] sessions, I remember being asked "what is your why" in my first session and I was stunned because I had no idea other than my kids, but it didn't feel like my truth. Each session I felt as if I was peeling back layers from an onion."

Dr. Franita Ware

Radical Self-Care

"I found Purpose Prep Coaching to be especially beneficial for encouraging me to stay focused on my goals and to feel excited to work on those goals. The coaching was just what I needed to be productive and believe that I could make progress."

"I am SO happy that you are willing to work with me to improve my brand and create flow to expedite my purpose. You and your sister both inspire me to BE a better entrepreneur!!!!"

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(202) 630-2653


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